Trusted by Shopify brands that run on their numbers
Every platform grades its own homework.
Your platforms can't agree.
Meta says ROAS is up. Google claims the same sales. Klaviyo counts them a third time. Shopify shows fewer orders than all three.
They take credit for customers you already had.
A loyal customer clicks a retargeting ad on the way to checkout, and the platform books it as ad revenue. Total ROAS looks great while new-customer growth stalls.
They lose track of shoppers.
A shopper taps your Meta ad on their phone and buys on their laptop a week later. Ad blockers and iOS limits hide even more visits. Meta never sees those sales and fills the gaps with modeled estimates.
Their memory is short.
Meta's default window counts a sale only if it happens within 7 days of a click. Customers who take three weeks to decide get credited to whatever they touched last.
Kendall follows the whole customer journey and separates new customers from returning ones, so every sale goes to the channels that earned it. Then we work through those numbers the way an experienced operator would.
One layer between your data and every decision.
Kendall is the decision intelligence layer for your store. We bring your channels together, work out what drove each sale, and learn how your business runs. Then our AI puts it to work in your dashboards, chats, agents and Slack.
Every order, ad and email in one place.
Shopify, Meta, Google, TikTok, Microsoft, Snap, Pinterest, ChatGPT Ads, Amazon and Klaviyo, connected in minutes.
Shopify
Meta
Google Ads
TikTok
Microsoft Ads
Snapchat
Pinterest
ChatGPT Ads
Amazon
Klaviyo
Know which ads actually make you money.
We start from your orders and trace each one back through our first-party pixel. Every ad gets the revenue it drove, the new customers it brought in, and the margin left after product costs, shipping and fees.
Paying more per click? Make every click count.
CPCs keep climbing, so ad performance is only half the story. We show how well your store turns visitors from ads, email and search into orders, page by page and step by step.
Landing pages, ranked. See which pages convert best and worst for each traffic source, with sessions, conversion rate and revenue side by side.
Leaks in the funnel. Follow visitors from product view to cart to checkout to order, and see exactly where they drop off.
Fixes, ranked by what they're worth. We flag the pages and flows leaving the most revenue on the table, then read the live page and tell you what to change.
An AI is only as good as its context.
ChatGPT and Claude can pull your data but they have a superficial understanding of your business. Our AI builds upon its deep understanding of your customers, marketing channels and metrics to give you nuanced, actionable answers.
Your best ad is the brand story video at 4.37 ROAS, so shift budget there. The Root Renew derm explainer (1.31) and the derm quote photo (1.49) are holding steady. Watch the Wrinkle Duo videos, which are under 1.0…
Don't scale the brand story ad. Meta's 4.37 counts view-throughs and lapsed customers coming back: we can trace $2,274 of the $5,800 it claims, and it found 1 new customer. Cut the Root Renew derm explainer instead, at $223 per new customer against your $98 average. The derm quote photo is your best new-customer ad, but people have seen it 7.8 times this month, so give it fresh creative before more budget.
Numbers from a real Kendall store's last 30 days, with ad and product names changed.
Ask the questions the best operators ask.
Our playbooks come from how experienced ecommerce operators work a problem: what they check first, which numbers they trust, and when they act. Pick one, or ask in your own words and our AI picks the right one.
Describe the job. Our agents run it on schedule.
Write what you want watched or reported, in plain English, and pick when it runs. Your agent uses the same data, context and playbooks as our AI, and sends the result to Slack or email.
Describe it. "Every Monday, tell me what changed last week and what to do about it."
Schedule it. Daily, weekly or monthly, at the hour you choose. Alerts stay quiet until something needs you.
Get it where you work. A short write-up in Slack or email, with the numbers behind it.
Use it where you already work.
Ask @kendall in any Slack channel.
Mention @kendall and get an answer from your live data, right in the thread. Agents post their briefings and alerts to the channels you choose.
Kendall 09:02New-customer CAC hit $52 vs your $38 average. Two Meta prospecting ad sets drove 71% of the jump: spend rose 40% while new orders stayed flat.Give Claude and ChatGPT your store's data.
Connect our MCP server and your favorite AI gets 30+ tools for attribution, ads, products, customers, email and profit, along with the same store context.
Plus, the dashboards you need every morning.
See what we'd tell you to do this week.
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